Gamification Marketing For Dummies

Check out my latest book published by Wiley
Break into the most lucrative platform in the world by adding HTML5 game development to your current skillset. Zarrar Chishti has trained developers from a wide range of programming disciplines to cross over into HTML5 game development. Whatever your vocation, whether it be an Application Databases Systems developer or a Professional Web developer, with this book you will learn to evolve your current coding skills to become eligible for the biggest gaming platform in the world.

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.

  • Use games to increase customer engagement and marketing results
  • Learn how to choose or commission the right games for your market
  • Plan and execute a successful gamification strategy
  • Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you

Cross Over to HTML5 Game Development

DEVELOP YOUR FIRST ONLINE GAME - NO PRIOR DEVELOPMENT EXPERIENCE NECESSARY
Break into the most lucrative platform in the world by adding HTML5 game development to your current skillset. Zarrar Chishti has trained developers from a wide range of programming disciplines to cross over into HTML5 game development. Whatever your vocation, whether it be an Application Databases Systems developer or a Professional Web developer, with this book you will learn to evolve your current coding skills to become eligible for the biggest gaming platform in the world.

Benefits of
Cross Over to HTML5 Game Development

Learn by example

Rather than read chapter upon chapter on the basics of HTML5, this book uses a more effecting way by working through a challenging project. By doing it this way, the book will allow you to view the new language in its natural environment and gain a proper feel of what writing code in the language is like.

Already know a programming language?

This book uses non-condescending explanations therefore unlike other books, the explanations will not concentrate on explaining the fundamentals and basics of coding but rather go on to show how HTML5 is used in game development.

Cookbook format

This format will appeal to both first time and also seasoned developers. You will be able to see your game develop gradually from chapter 1 to the end. This will ensure you will be able to grasp the new language firmly and quickly in a encouraging format.

Media Management

Games require graphics to be rendered in an optimal and precise format; if not then the games can become slow and unplayable. You will learn techniques on graphics memory management and coding the graphics to render quickly. The book also comes with all the graphics and media required to code the game featured.

Contact Me

Zarrar Chishti c/o Tentacle Solutions Limited 22 Montrose Street Glasgow, G1 1RE